What Is a Blog?
A blog is literally short for "web log." Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.If you are about to start a blog, the first decision you have to make is the selection of the topic. If your objective is to make money, picking the right topic is a key factor to your success and the financial success of your blog.
You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business.
Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads.
Now, Come to tell about the main things....
What Should You Write About?
- The first this is that what topics Can you write well, you have knowledge & interest also.
- The second thing to check is what are the most profitable blogs about?
Every year, a slew of lists of 'top earning blogs' are published throughout the web. These ranking lists are generally based on revenue estimates built from traffic statistics.
First Tip: Blogs That Make The Most Money
The following list of 10 top blogs was published in 2014 on 21stcenturyenetwork.com:
- The Huffington Post
- Mashable
- Perez Hilton
- Techcrunch
- Smashing Magazine
- Timothy Sykes
- Gothamist
- Tuts Plus
- Car Advice
- Venture Beat
According to this ranking (and many others), the topic that attracts the most readers is 'technology'. Actually half of the top ten blogs are about technology (techcrunch, smashing magazine, gothamist, tuts plus, venture beast). Then we have 'news' , 'stars', 'money' and 'cars'.
Supporting this conclusion is the fact that, according to a 2012 study 74% of US consumers search for reviews online about "consumer electronics" products they are considering purchasing.
You may see by downloading that PDF "Review Survey Report Final"
Best Topis For Blog
Second Tip: Expensive Key-WordsWriting about technology, electronics or the web is then the best way to make money? Don't be so sure. A 2011 study (see http://www.wordstream.com/articles/most-expensive-keywords) about the Google adWords most expensive key words paints a very different picture.
Here are the top 10 key words:
- Insurance
- Loans
- Mortgage
- Attorney
- Credit
- Lawyer
- Donate
- Degree
- Hosting
- Claim
Here the topics that brings money are: 'insurance' and 'money'. The first technology related key word (hosting) comes 9th.
Last Tip: Google Trends
One last thing you could check if you are trying to pick a topic for your future blog, is Google Trends (http://www.google.com/trends/).
Here are the world top 5 searches in 2014 :
- Robin Williams
- World Cup
- Ebola
- Malaysia Airlines
- ALS Ice Bucket Challenge
There is nothing about technology or insurance in this list. The most popular searches are about current events.
Three different approaches give three (very) different results to the question 'What should you write about?'. So, Overall You have to write about a topics which is trending, you are interested, unique & profitable in earning.
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